Do you love Triscuits? If you’re a child of the ‘60’s or ‘’70’s you might remember them as little, square wheat crackers over which hippies would fist fight after smoking the herb superb. Triscuits are good with cheese, butter, peanut butter, pepperoni – oh hell, Triscuits are good with just about anything or nothing at all.
The other day I bought a box of Triscuits “Original” after wading through Triscuits Whole Grain Wheat, Triscuits Rosemary & Olive Oil, Triscuits Deli-Style Rye, Triscuits Cheddar, Triscuits Garden Herb, and a bunch of other choices. It seems Triscuits has gone ultramodern. The thing that grabbed me was the ad copy (written like a poem) on the side of the box. Part of it read:
“We like to think of Soft White Winter Wheat as the cashmere of wheat … grown in the Great Lakes region of North America by farmers who are skilled in harvesting this special crop.”
I guess Nabisco’s competitors must use hard, crummy, off-color wheat harvested in Russia by clumsy growers. Or a ‘60’s hippy tripper, plagued by flashbacks for 40-years, now writes Triscuit ad copy.
